Customer Journey for building and interior suppliers

As a company supplying products such as windows, doors, interior or similar to larger building projects the journey to a closed deal is long and complex. But it usually follows the same pattern.

Therefore we have mapped it out here to be used as a template for mapping up your own process when you are trying to decide on how your digital sales tools should help the process.


RFQ = Request for Quote
Quotation = Formal document with pricing and suggested solution.
Architectural firm – Firm responsible for the design towards the client
Building Contractor – Responsible for the entire project towards architect or the client
Specialized Contractor – Responsible for sub areas of the project. Like ventilation, kitchen, structure, gates, etc.
Supplier – Product owning company, usually with their own manufacturing.

Typical sales process for quoting and creating a new building

  1. An architectural firm is contracted by a client to design a new building
  2. The architect creates a solution and collects technical information from suppliers of products needed.
  3. The architect (or the client) sends out a specification and a RFQ to different building contractors for best price and solution for the entire project.
  4. Building contractor suggests a solution and sends out several RFQ to specialized contractor for each area involved.
  5. Specialized contractor suggests a solution and sends out several RFQ to suppliers of the products involved
  6. Supplier sales analyses the specification and building drawings and suggests a solution.
  7. Supplier sales engineer creates 2D-drawings and 3D-files for the proposed solution.
  8. Supplier sales calculates prices and creates a Quote
  9. Supplier returns Quotation to the specialized contractor
  10. Specialized contractor returns a Quotation to the building contractor
  11. Building contractor returns a Quotation to the Architect (or the client)
  12. One building contractor gets the job
  13. Building Contractor sends out a change request to all specialized contractors with an updated specification
  14. Specialized contractor sends out a change request to all suppliers of products
  15. Supplier sales analyses the updated specification and building drawings and updates the Quotation
  16. Supplier sends confirms changes with the specialized contractor
  17. Supplier creates detailed drawings and manufacturing information
  18. Supplier confirms delivery dates with specialized contractor
  19. Supplier adds the work to the internal manufacturing planning
  20. The product is manufactured, assembled and shipped to specialized contractor (or building contractor)

Process impacts of a digital sales tool

  • A digital sales tool can enable the Architect (Step 2) to collect technical information by themselves from suppliers at an early stage of the process and reduce the need for change requests.
  • A digital sales tool with CAD exports can make drawings and quotations generation for the quotation fully automatic (Step 7 removed)
  • A digital sales tool can enable the specialized contractor to do some of the quotations themselves (Step 7, 8 and 9 removed)
  • A wide range of digital sales tool can make the need for specialized contractors redundant (Step 5 removed and better profit on Quotation)

DynaMaker Introduction for LiU students

Are you a student interested in parametric design and design automation? Next week we host an open webinar to introduce LiU students to DynaMaker, our cloud service for building and publishing your own web-based 2D & 3D CAD tools for mass product customization!

We will go through the basics of the tool, how it is structured and what kind of things you can build, including the rules that auto generate your CAD-model directly in the browser! Also, you will learn how to publish your application and share it with your friends with a simple link, like this one about a parametric greenhouse:

So if you are ready to know how to build something like this, register now for the webinar next week, Thursday 22th October at 15.15, by sending an email to We will send you the link to access the webinar 24h before.

 See you there!

From DynaMaker Direct to a Fiber Laser

When implementing Mass Customization in your organisation one key is automation all the way to the manufacturing machines. Therefore we have worked with Salvagnini to create a direct connection towards their Salvagnini OPS planning software from our cloud service DynaMaker. Below you can see an example of customized cover plates being handled from the cloud directly to one of their fiber lasers through the OPS.

Do you own a Salvagnini laser or press break and are interested in this? Please contact us and we will help you on the road to Mass Customization!

Summer internship at SkyMaker

After another year at Linköping University, where I just finished my fourth out of five years in my MSc in Mechanical Engineering education, I return to SkyMaker for my second summer internship. 

Last summer I built a simple house structure configurator inspired by the open source project WikiHouse. I developed my programming skills in JavaScript and learned how easy it is to use SkyMaker’s software. Something I never thought to be so useful is the power of linear algebra. Modelling a house can be simplified to moving and rotating some vectors around in the 3D space, giving the vectors some dimensions, introducing some rules and BAM(!), you have a structure for a house.

Even though I enjoyed working almost purely with software, this year I wanted to be closer to a real machine. And fortunately, SkyMaker invested in a laser cutter/engraver earlier this year that I have got the opportunity to play around with. During my first week back at SkyMaker I have experimented to find cutting and engraving settings for different materials for the laser cutter. Enabling the possibilities of just making a sketch, selecting material and let the software and laser cutter deal with the rest. 

Using the DynaMaker platform, I have built a simple customizable coaster application where you can upload your own logo so your company or home can have its own custom coasters.

Now I’m off to enjoy a holiday I longed for but I’ll be back in mid July to keep working on the laser machine and to develop more applications. Hopefully you have by then, if you haven’t already, realized the opportunities with DynaMaker, registered and developed your own first application. Trevlig sommar, happy summer!

/ Emil Fernlund

Additive manufacturing of robot accessories

During the upcoming week its focus on robotics and Kristofer Skyttner is holding lectures both in Västerås (25/6) and Stockholm (27/6) with examples from the industry when Automation Region and Innovative Materials Arena arrange breakfast seminars about automating all the way for robot accessories.

With the help of flexible manufacturing methods, like additive manufacturing, there are new ways of leveraging digital tools for automation to really automate the process all the way.

Report from Hannover Messe

The Hannover Fair has come to an end and the SkyMaker team is very happy for having been part of it all! We have demonstrated how customized products become the new standard when using our cloud based tool DynaMaker! As part of the Sweden Co-Lab concept and together with MEVISIO and Nyli Metrology, we showed how our solution for product configuration connects customer demands to the manufacturing process in the smart industry.

Working together with Smarta Fabriker, we showcased how DynaMaker is a perfect match for products manufactured or assembled using modern robotics.

Together with Digital Mechanics, we showed mass customization of grippers, manufactured using cutting edge additive technology from HP, for the collaborative YuMi-robots by ABB.

Thank you to all the wonderful companies and visitors and thank you to Business Sweden for arranging the Swedish pavilion at the fair!